With convertible and reversible women’s wear, the brand is redefining fashion for the modern Indian woman.
What is Twee in One?
Twee in One is an innovative women’s fashion brand offering reversible, convertible clothing. That means every piece gives you two or more looks in one—how cool is that?
- Women on-the-go
- Travelers
- Minimalists
- Fashionistas looking for fresh style without overbuying
Founder Spotlight: Mansi Gupta
Mansi Gupta, the founder of Twee in One, is a designer and entrepreneur who saw a big problem in women’s fashion: too much clutter, not enough value.
Her goal?
Create stylish outfits that are practical, playful, and planet-friendly—without sacrificing fashion-forward vibes.
Twee in One on Shark Tank India
On Shark Tank India Season 2, Mansi pitched her startup with confidence and style.
Pitch Details:
- Ask: ₹45 lakhs for 9% equity
- Valuation: ₹5 crores
- USP: Reversible, multi-style women’s outfits
- Sales: Solid D2C traction via website and social media
The Sharks appreciated the creativity and potential in the product line.
What Makes Twee in One Clothing Special?
Here’s what sets Twee in One clothing apart:
- Reversible Designs: Two looks in one outfit
- Style + Function: From day to night in one change
- Space-Saving: Ideal for travel and capsule wardrobes
- Sustainable Fashion: Less consumption, more value
Growing Post-Shark Tank
After the Shark Tank appearance:
- Website traffic surged
- Sales doubled in weeks
- Media coverage amplified the brand story
- Instagram blew up with influencers styling the outfits
- New collections and product lines dropped
Bestselling Products from Twee in One
- Reversible Blouses – Bold print on one side, subtle on the other
- Convertible Dresses – Flip to wear as a different color or neckline
- Two-in-One Co-ords – Mix & match tops and bottoms
- Wrap Tops – Wear front-to-back or inside-out
Each piece is carefully designed to give women flexibility, style, and freedom in their wardrobe choices.
FAQs About Twee in One
Q: Who is the founder of Twee in One?
A: Mansi Gupta, a fashion entrepreneur based in Delhi.
Q: What’s the concept behind Twee in One?
A: Convertible, reversible clothing that gives you two or more looks in one.
Q: Is the brand sustainable?
A: Yes, the convertible concept encourages mindful shopping and reduces waste.
Q: Where can I follow or buy Twee in One?
A: Visit tweenone.com or follow them on Instagram @tweeinone.
The Final Stitch
Twee in One isn’t just about fashion—it’s about freedom and function. With the world moving toward sustainable, smart clothing, this brand is perfectly positioned to lead the charge in convertible fashion in India.
For more Blogs: beyondthepunchlines
Author: Team BTP
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